The New York Times published excerpts from a memo by msnbc.com's president, which the newspaper says was part of an ongoing corporate discussion about changing the website's name, to avoid confusion with the MSNBC TV news network.
The TV network has been increasingly known for its liberal slant on news and opinion in recent years, while the msnbc.com web site-- a separate company-- stakes out a politically neutral position and is the number-three news site on the Web.
Maintaining both companies under the same name amounts to "brand insanity," says the memo.
But as the Times points out, changing the name of a popular website kinda sounds like a good way to confuse-- and thereby drive away-- readers.
What do you think?
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